Our Experts Behind the Curtain

Madhavi leads the Rova Custom Cable division with 28 years of cable assembly experience across all areas of the operation. Madhavi began her career with Cable Design, the predecessor of Rova Custom Cable and is considered one of Canada’s leading experts in the custom cable assembly industry. Madhavi’s focus is always on the client’s needs and continuously strives to engineer the perfect solution for each customer on every project. Her day-to-day duties consist of handling all new business, managing existing customer requirements, product realization, quotation initiation and review, production optimization and quality control. Madhavi’s expertise is noted by all internal and external stakeholders, resulting in a loyal production team and long-standing customer relationships.

Payal works alongside Madhavi as her right hand. Her 17 years of experience with Rova and Cable Design, starting as an assembler, has given her the hands-on experience to understand the importance of scheduling on time delivery. Payal oversees all purchasing that encompasses more than 7,000 items. Her responsibilities include sourcing, procurement and inventory control for all component and wire raw material. Payal spends much of her time managing vendor relations, negotiating pricing, delivery as well as production scheduling and customer delivery. Payal has an unparalleled knack for solving sourcing challenges, which has generated significant customer growth and satisfaction over the last several years.

Sharmila joined Rova in 2007 as a cable assembler. Having a strong aptitude in assembly she very quickly moved to quality control where she led the Quality Control group at Rova for 2 years. As Rova’s dominance grew in the market, Sharmila was promoted to Production Supervisor–a position she continues to hold. Her natural inquisitiveness and incredible eye for detail allows her to keep a very close eye on our production process. As Rova’s production leader this experience and skill allows Sharmila to identify and correct problems before they occur. Rova’s high standard of quality stems from Sharmila’s oversight as she promotes the motto “do it right the first time”.